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If you’re looking for a new mattress, you might be considering Brooklyn Bedding and Purple. Both brands offer well-known online mattresses, but they take noticeably different approaches to comfort and support.
Brooklyn Bedding leans into the familiar mattress experience, particularly with its hybrid models. Foam provides cushioning while coils add support, responsiveness, and airflow, and shoppers generally have more opportunity to choose a firmness that suits their preferences. Purple takes a more unconventional route with its GelFlex Grid, a flexible polymer comfort layer designed to cushion pressure points while maintaining a buoyant, responsive feel.
So, which one is better? There isn’t a universal answer. The better choice depends on what you want your mattress to feel like when you lie down and what you need it to do throughout the night.
In this comparison, we’ll look beyond the spec sheets to break down how Brooklyn Bedding and Purple differ where it matters most: surface feel, pressure relief, firmness, cooling, motion isolation, price, value, and long-term durability.
Brooklyn Bedding vs Purple at a Glance
| Brooklyn Bedding | Purple | |
| Mattress Philosophy | Conventional foam/hybrid design with lots of choice | Distinctive grid-based designs |
| Feel | Depends on model; generally responsive and customizable | Buoyant, springy, pressure responsive |
| Firmness | Customizable firmness | Medium firm |
| Pressure Relief | Strong, particularly in softer models | Major strength of the grid |
| Edge Support | Generally stronger on coil hybrids | Model-dependent |
| Cooling | Strong on many hybrids | One of Purple’s biggest selling points |
| Price | $1,098.75 for the Signature Hybrid Queen | $1,280 for the Purple Mattress Queen |
The Biggest Difference: How They Feel
The biggest difference between Brooklyn Bedding and Purple may not be something you can see in the materials or construction. It’s what you feel when you lie down, and when it comes to buying a mattress, that’s arguably the most important part. After having a mattress for a few years, you may not remember what you paid for it, but you will always notice how comfortable you feel when you lie down at night.
Brooklyn Bedding: A Familiar, Customizable Feel
Brooklyn Bedding focuses on having a more traditional feel, especially when it comes to its hybrid models. One of the best-selling hybrids is the Signature Hybrid. It has a pressure-relieving quilt-foam top and a base with an encased coil system. This means that the surface will feel comforting and plush when you lay down, but you will still have the ability to move around and switch sleeping positions without feeling like you are being swallowed by the mattress.
One of the biggest advantages when it comes to the Brooklyn Signature Hybrid is that you can customize the firmness of the mattress before buying. You can choose between soft, medium, and firm depending on what type of sleeper you are and what your body needs for maximum comfort.
The pressure relief largely comes from the combination of comfort foams and the support system underneath. With the Signature Hybrid, the Pressure Relieving Quilt Foam adapts to your body’s unique shape and helps reduce pressure points. That can be particularly useful for sleepers who want some cushioning around pressure points without losing the supportive feel of a hybrid mattress.
Purple: A Buoyant Feel Unlike Traditional Foam
Purple takes a different approach to mattress comfort, and you can feel that difference almost immediately. Rather than relying on conventional memory foam to create a deep, cushioned sensation, Purple uses its GelFlex Grid to create a surface that flexes under your body while remaining responsive around it. This can create a balance of cushioning and lift: your shoulders and hips can sink into the surface somewhat without the rest of your body sinking into the mattress.
The tradeoff is that Purple’s feel is distinctive. Shoppers who prefer the familiar hug of memory foam or the plush cushioning of a traditional mattress may need some time to adjust to the Grid. But for sleepers who don’t like feeling stuck in their mattress, that unusual feel can be exactly what makes Purple appealing.
Ultimately, Brooklyn Bedding gives you more control over the kind of feel you want, while Purple asks whether you like its particular feel. That distinction can make the choice surprisingly simple: if you already know you prefer a traditional hybrid sensation, Brooklyn Bedding offers more ways to get there. If you want something distinctly different, Purple’s Grid is the feature to focus on.
Which Mattress Sleeps Cooler?
If you tend to wake up hot, the materials beneath you can make a noticeable difference. Both Brooklyn Bedding and Purple incorporate features designed to promote a cooler sleeping experience, but once again, they take different paths to get there.
Brooklyn Bedding takes a more traditional approach, particularly with its hybrid mattresses. The combination of foam comfort layers and individually wrapped coils provides space for air to circulate through the support core, while the specific foams and cover materials vary by model. That means Brooklyn Bedding can offer good temperature regulation without relying on a single proprietary material to create it. They have a few models in their lineup that are specifically focused on temperature regulation, like the Aurora Luxe Cooling Mattress and the ThermoBalance Mattress. They also offer a GlacioTex Cooling Cover that can be added to any mattress to help remove excess heat.
Purple’s GelFlex Grid is one of its biggest advantages for hot sleepers. Its open, flexible structure allows air to move through the comfort layer rather than creating the more solid, enclosed surface associated with some types of foam. The Grid’s responsive feel also reduces the enveloping sensation that some sleepers associate with sleeping hot.
So which is better for hot sleepers? Purple has the more distinctive cooling design, while a Brooklyn Bedding hybrid can also be a strong choice if you prefer its more traditional feel. If you aren’t sold on the distinguishing characteristics of a Purple mattress, Brooklyn Bedding may offer you more choice when it comes to cooling.
Which is Better For Couples?
Sharing a mattress means you’re not the only person influencing how it feels at night. When your partner shifts positions, gets out of bed, or settles in after you, the mattress has to absorb that movement without leaving you feeling every bounce. At the same time, couples often want enough responsiveness to move around easily and comfortably.
Brooklyn Bedding’s hybrid models can provide good motion isolation, but their coil systems tend to add more bounce and responsiveness, so if minimizing disturbances is your priority, Purple may have an advantage. Its Grid is designed to respond to pressure close to where it occurs, which can help limit movement from spreading across the surface.
Brooklyn Bedding may appeal more if you like a little bounce and want to move easily from one position to another, while Purple can be the better fit if keeping a partner’s movements from traveling across the bed matters more. Ultimately, the better choice comes down to whether you prioritize isolation or responsiveness.
How Do Brooklyn Bedding and Purple Hold Up Over Time?
When it comes to durability, the construction of each mattress gives you some clues about what to expect over the years. Brooklyn Bedding’s hybrid models use a coil support core beneath their comfort layers, which can provide a durable foundation while also helping the mattress retain its support. Purple takes a different route, using its proprietary GelFlex Grid, which is designed to flex under pressure without relying on the same type of conventional foam comfort layer.
The bigger concern with either mattress is usually the comfort layers rather than the support core. Foams can soften gradually with regular use, potentially changing how a mattress feels even if the underlying structure remains sound. Purple’s Grid is designed to be more resilient than traditional memory foam, but that doesn’t make the entire mattress immune to wear. Likewise, a Brooklyn Bedding hybrid’s coils may remain supportive even as its upper layers change over time.
Price and Value
Price can be one of the easiest ways to compare mattresses, but it doesn’t necessarily tell you which one offers the better value. Brooklyn Bedding and Purple are selling different approaches to comfort, so the better deal depends partly on what you want from your mattress.
The Brooklyn Bedding Signature Hybrid currently retails at $1,098.75 for a queen. For that price, you get a combination of foam comfort layers and coil support while choosing from different firmness options. If you’re looking for a traditional hybrid experience without paying a premium for a proprietary comfort material, Brooklyn Bedding may offer more mattress for your money.
The Purple Mattress currently retails at $1,280 for a queen. Its GelFlex Grid is a defining part of the sleeping experience, and you’re paying for a construction that feels noticeably different from conventional foam and hybrid mattresses. That can make Purple harder to justify for shoppers who simply want a comfortable, supportive mattress at the lowest possible price, but for someone who loves the Grid’s pressure relief, responsiveness, and airflow, the higher price may be worthwhile.
Ultimately, Brooklyn Bedding has the stronger value proposition for shoppers who prioritize choice and overall construction for the price. Purple makes more sense for shoppers who are willing to pay for a distinctive feel and proprietary design.
Brooklyn Bedding vs. Purple: Which Should You Buy?
After looking at the differences between Brooklyn Bedding and Purple, the choice comes down less to which brand is better and more to which mattress experience fits you better. Brooklyn Bedding is the more versatile option, with a wider range of feels and constructions that make it easier to find a mattress suited to your preferences. Purple, meanwhile, is the more distinctive choice, especially for sleepers who want the pressure relief and buoyant feel of its unique grid.
Choose Brooklyn Bedding if you want more control over firmness, prefer the familiar feel of a hybrid mattress, or want to prioritize overall value. It’s also the better starting point if you’re not sure whether Purple’s unusual feel is right for you.
Choose Purple if you tend to sleep hot, dislike the sinking sensation of traditional foam, or have tried the Grid and like the way it responds to your body. Its distinctive construction won’t be for everyone, but that’s also what makes it stand out.
In the end, the best mattress is the one whose feel, support, and price align with what you actually want from your night’s sleep.
